Introduction
- To begin with, a brief definition of digital marketing
- Importance of digital marketing in today’s online world
- – Rise of digital platforms, and a shift from traditional to digital marketing
1. What is Digital Marketing?
- – Clear definition
- – Key difference between digital and traditional marketing
- – Examples of digital marketing channels
2. Brands Need Digital Marketing Nowadays and It is Important
- – Marketing can reach a global audience
- – Marketing can be more cost-effective than traditional marketing
- – Results can be measured, and therefore optimized
- – More engagement with consumers
3. Types of Digital Marketing
- – Search Engine Optimization (SEO)
- – Content Marketing
- – Social Media Marketing
- – Pay-Per-Click Advertising (PPC)
- – Email Marketing
- – Affiliate Marketing
- – Influencer Marketing
- – Mobile Marketing
4. How Digital Marketing Works
- – Describe online customer journey
- – Discuss data, targeting and automation.
- – Digital Marketing tools will also be discussed with analytics.
5. Benefits of Digital Marketing
- High Return on Investment
- Immediate results
- Higher conversion rates
- Improved brand reputation
6. Six Challenges of Digital Marketing
- Keeping up with trends
- Data privacy concerns
- Ad fatigue and competition
7. How to Get started with Digital Marketing
- Choose your niche
- Build a website/blog
- Start with SEO and content marketing.
- Use free tools (Google Analytics, Canva, Mailchimp, etc.).
8. The Future of Digital Marketing
- AI and automation
- Voice search
- Personalization
- Video content
Conclusion
- Summarize the key points
- Motivate them to experiment with digital marketing.
- CTA – read more on the topic, sign up for a newsletter/course, etc.
